As they say the initial impression is the most lasting one, what do you think leaves the feeling of an organization on its customers? Correct! The business logo may be the company’s first impression.

Another question that arises is if the top management be actively involved with designing a custom logo for their business or should they just leave it to their design team or a alternative party design studio? Nowadays companies desire to be more personal with their customers, because the logo serves as a communicator between your company and customer; hence they actively take part in designing their custom logos.

Some may view designing a custom logo as tedious, whereas it could be turned into a nice process if the following are kept in mind when designing a custom logo:

FONT

Logos mostly fail because of a poor font choice. It can be a little difficult to choose a font which will catch attention instead of allow identity be ignored. Certain tips can ease the decision of font:

? Stay away from common fonts, fonts which are used by the majority. custom logo floor mats with a unique font that will make your company stand out from its competitors.
? Ensure that your fonts are legible. Don’t make an effort to get too creative by creating a font that’s so unique that it becomes quite difficult for a customer or an onlooker to decipher.
? At times using two forms of fonts makes your logo more communicative.

COLOR

One should use colors with their advantage in terms of custom logos as colors can evoke different moods and feelings. Different colors have different meanings for example red means energy and danger while blue represents faithfulness and security.

IMAGES

The first sense a brand appeals to is the sense of sight. If your logo is not appealing to the eye you can be attracted to your brand or business? Carefully choose the image that will represent your company make sure it is in line with what your company does and consistent with your company’s mission statement.

Another problem that arises with regards to image selection is downloading an image for the logo without realizing it’s already in use by way of a company in the related or unrelated industry. That leads to numerous legal charges and issues.

COMPANY GOAL

Lastly and most importantly don’t forget your goal. Your final goal is brand recognition. By looking at your logo customers should instantly have the ability to recall your brands or business.